Magic Juice, Inc.

The giant man with the beard leaned over his table at the farmer’s market. In his beefy paw, Jim Feldott held a bottle. It’s label made a mighty claim – he was selling ‘Magic Juice.’
“It’s all natural,” said the promoter. “It’s good for you,” said the researcher. “It’ll boost your energy,” said the cottage industrialist.
According to this creative Oak Hill resident, when it came to his health about seven years ago, the wheels were falling off.
“I don’t know what happened,” said Mr. Feldott. “All of a sudden, I had gout. I had reflux. I had a bunch of stuff all at once.”
So he went to his doctor, but didn’t like his options. “All they want to do is either cut you open or put you on some kind of medicine,” said Mr. Feldott.
Not necessarily a believer in “alternative” medicine, nonetheless, the jack of all trades got to work on something that would make him feel better.
“I did my homework,” said Mr. Feldott, “I knew there were combinations of vegetables and herbs that might hold the key.”
So, for the next five years, the Charlie Daniels look-alike fiddled around. He would try one combination of vinegar and veggies – and then another.
“I call this generation of middle-aged baby boomers the ‘chemical generation,’” said Mr. Feldott. “We’ve gone through our entire lives surrounded by a cloud of chemicals – all meant to make our lives better. Right.”
With a chuckle, Mr. Feldott told of patient family members – like his wife, Virginia, who tried batch after batch of not-so magic juice before he came up with the winning combo.
“They’d see me coming, and they’d start running!”
But after close to a half-decade of research and development, they slowed down. According to the farmer’s market pitch man, he’s made Magic Juice ‘believers’ out of his family – and many others.
“I’ve had very few people who’ve come back and say ‘it hasn’t done anything.’ Those are usually very healthy people to begin with.”
Through trial and error, Mr. Feldott recommends two, shot-glass-size servings a day for a week.
On weekdays, you’ll find Mr. Feldott in his Edgewater research lab/processing kitchen, preparing the next batch of Magic Juice.
“In order to make one batch, it takes 700 pounds of fresh, raw vegetables – plus many gallons of high-end apple cider vinegar. I never cook it, so it has the highest nutritional value of anything you’ll ever drink.” After processing, the juice and mash are separated, with the juice going into the specially designed plastic bottles. The dehydrated mash becomes a powdered seasoning blend.
“There’s virtually no waste,” said the beaming entrepreneur.
The Magic Juice has a bit of a “kick,” but Mr. Feldott said, “It grows on you.”
On weekends, the modern-day medicine show man peddles his Magic Juice, first at New Smyrna Beach’s Farmers Market on Canal Street each Saturday morning. Sundays, the hearty salesman makes his way down to Oak Hill’s Farmers Market.
“Magic Juice is available in 16 other health food outlets,” crowed Mr. Feldott, “but I like to meet the customers, so I actually prefer to sell the Magic Juice myself.”
He’s proud to say Magic Juice isn’t sold over the Internet. The southeast Volusia home remedy isn’t even advertised there.
“I’m old-school,” said Mr. Feldott. “It’s not about flash, it’s about function and I swear by Magic Juice. You drink it, you’ll feel better.”
He said Magic Juice is fully guaranteed. “I put my phone number on every single bottle. Can you think of one other product that does that?”
The juice goes for $15 a bottle. The businessman claimed it a small price for feeling better.
“I’m on a mission,” said the gentle giant, “to make Florida feel better, one bottle at a time.”